This is the Anti-Billboard by Lead Pencil Studio and funded by the U.S. GSA. I thought it was creative because it's clearly an unusual take on the idea of a billboard, specifically because it's doing the exact opposite of what billboards usually do. It's not selling you anything, it's not taking anything away, it's giving you something. It's giving you inspiration, and a catalyst to thinking creatively about what it could mean. To mean I see the absence of space.
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